About Us
We’re seasoned operators who’ve led from the inside.
We’ve built, scaled, and problem-solved across startups and enterprises.
We've joined forces to help teams move faster with confidence and clarity.
Fractional First is led by a group of seasoned operators and founders who understand what it takes to build and scale. We've redefined talent acquisition with a values-first model, connecting organizations with transformative leadership solutions.
Our mission: Empower exceptional leaders.
We unlock top-tier expertise to catalyze positive change and drive meaningful impact for both clients and society.
Our Values
We are a team of passionate, purpose-driven entrepreneurs united by a shared commitment: to empower leaders and organizations. These are the core values that drive every connection and partnership:
Integrity First
Trust, transparency, and authenticity are non-negotiable. Every connection, from our leaders to our clients, is grounded in unwavering integrity.
Impact, Not Just Roles
We go beyond filling gaps. Our focus is on leaders who drive measurable, sustainable impact, understanding the long-term ripple effect of their decisions for both individuals and organizations.
Empathy & Collaboration
We foster environments where diverse perspectives are heard, valued, and empowered. The best work emerges from genuine understanding and a collaborative ethos, both within our team and with our partners.
Adaptability with Purpose
As the landscape shifts, so do we — and our flexibility is rooted in purpose. Every agile decision and strategic shift is built on creating real, lasting impact and meeting evolving needs with precision.
Ownership & Accountability
We own our promises and the results that follow. Our commitment extends far beyond placement, ensuring every partnership thrives and delivers sustained value.
Co-Creator, Chief Architect
Reza Behnam is an entrepreneur, investor, and leadership catalyst with over 30 years of experience in venture building, leadership, and investing. He has founded and scaled companies, led Yahoo!’s expansion into Southeast Asia, and partnered with high-growth startups, delivering clarity, growth, and impact. As founder of Fractional First, he helps scale-ups and family offices find the right leaders and create the conditions for businesses and society to thrive.
Co-Creator, Operations Lead
Mo is a strategic operations and leadership consultant who partners with growth-stage startups and nonprofits to lead transformational change initiatives. She solves complex challenges and builds thriving teams by leveraging expertise in operational excellence, AI-driven transformation, and human-centered leadership — delivering scalable, meaningful impact.
Co-Creator, Technology Lead
Adam is a fractional CTO and product technologist with deep technical expertise across product, design, and sales. He builds AI-driven workflows and automation, and as a best-selling instructor and coding camp founder, champions education and innovation.
Co-Creator, UX/UI Creative Lead
Daniel brings sharp user insight and creative precision to craft impactful design solutions. Trained in industrial and product design in Japan, he is a multifaceted UX designer and researcher who has partnered with global enterprise teams on incubations and design sprints.
Co-Creator, Growth Lead
Jacob is a growth marketing strategist with over a decade of experience driving results for Fortune 500 companies and startups. He focuses on the intersection of human creativity and AI, creating experiences that amplify human potential.
Our Team
Advisor
Sanjay is a seasoned financial services executive with over 20 years of experience in private banking, wealth management, and international market growth. As an advisor to Fractional First, he provides strategic guidance on family office relationships, global market expansion, and high-value client relationships to help businesses scale efficiently and sustainably.
Advisor
Joanna is a global commercial leader with extensive experience driving revenue growth and transformation across multinational corporations. As an advisor to Fractional First, she leverages expertise in geographic expansion, digital innovation, strategic partnerships and high-performing team leadership to assist us with our go-to-market efforts.